Core Values Coaching
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I'M ANDREA JOHNSON 

The Intentional Optimist
Leadership Development Educator | Consultant | Executive Coach

This is my story...

I’ve dedicated my work to helping people think more clearly—about themselves, their choices, and the way they lead. The path that brought me here has been anything but straight. Every turn invited reflection, re-evaluation, and rebuilding, shaping how I now teach others to reconstruct their own frameworks for leadership.

Growing up in South Korea taught me to hold multiple perspectives at once. Years in higher education revealed how systems shape behavior—and how to change those systems from the inside out. Health challenges and adoption taught me that resilience isn’t about toughness; it’s about discernment, adaptability, and hope.

That intersection—between experience and examination—became the heart of my work. I believe leadership begins with identity, and identity begins with values. When you uncover what truly matters, you stop reacting to the noise around you and start responding with purpose, clarity, and calm authority.

My signature frameworks—Core Values Blueprint, Intentional Optimism, and Recognize–Reflect–Respond—translate complex ideas into practical tools leaders can actually use. They equip people to pause, assess, and act with integrity—whether in a boardroom, classroom, or community.

Today I teach, coach, and consult with organizations and leaders who want to meet the moment with steadiness and substance. My work sits at the intersection of insight and action—where self-awareness becomes strategy, and values become culture.

Credentials & Experience

With over 25 years in university administration, leadership development, and organizational consulting, I bring both academic rigor and practical insight to every engagement. I’m certified through Maxwell Leadership as an Executive Coach, Speaker, Trainer, and DISC Behavioral Analysis Consultant, and hold additional certification in Lean Administration.

My work includes developing executive coaching programs, designing leadership curriculum for higher education, and partnering with institutions and organizations to cultivate values-based leadership cultures. I’ve hosted large-scale leadership development experiences across Virginia and delivered workshops and keynotes that help leaders foster integrity, communication, and trust within their teams.

What I Believe

  • Leadership is learned in reflection, not reaction.
  • Values are the foundation of sustainable growth.
  • Critical thinking is personal freedom—and it’s teachable.
  • Resilient leadership is calm authority in motion.

These beliefs shape every workshop, keynote, and coaching session I lead.

LET'S WORK TOGETHER

Does my story resonate? If so, let’s find the right path for your growth and your team’s impact.

Tools

Maxwell DISC Behavior Analysis: Gain insight into your communication style, motivation, and leadership strengths—and learn how to apply them across your team for stronger collaboration and performance.
Online Courses: Discover your Core Values and apply the Six Tenets of Intentional Optimism to lead with authenticity, confidence, and calm authority.

 

Take that first step
Coaching

Go beyond skill-building to transformation.
Executive Coaching: From solopreneurs to CEOs, I help leaders clarify values, strengthen decision-making, and develop a leadership presence that inspires trust and forward motion.
Core Values Coaching: A focused coaching experience designed to uncover your Core Values and integrate them into daily leadership decisions—so you can lead with authenticity, steadiness, and purpose.

 

Contact Me
Consulting

As a Maxwell Leadership Certified Speaker, Trainer, Coach, and DISC Consultant, I partner with organizations to improve communication, strengthen culture, and design leadership systems that honor what matters most. Together, we’ll build structures that sustain trust, integrity, and long-term performance.

 

 

Grow your team

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